Nmi was contracted to develop an interactive marketing & sales CD-ROM for SoftSheen Carson’s Sales and Marketing OTC department. The presentation required the functionality to get across sales graphics and appendices and have more interactive capabilities than offered with PowerPoint Presentations.The first challenge was delivery time; a full sales & marketing CD-ROM built from concept to completion was due in five business days. To familiarize you with the process of such solutions; receive project specs, mockup concepts, receive approvals, test, test, test, and deliver. Each phase is lengthy and time consuming, surprisingly we were able to deliver a successful sales & marketing presentation on time. Another challenge was to convey sales and marketing information in an interactive and aesthetically pleasing manner.
The Solutions
In following our Design Principals and Process standards, we are able discover early on in the interviewing process, all of the specifications and solutions needed to translate the CD-ROM into a successful tool. All that was left was to produce the project much faster than anticipated. Several pots of Joe, some energy drinks and two “all-nighters” helped deliver a well timed project.
The Results
SoftSheen Carsons’ Sales & Marketing team were able to impress corporate executives in their annual sales and marketing conference. Large overhead projectors broadcast crisp graphics, smooth transitions, accurate facts and figures, all with interactivity for the speaker to control the presentation flow.
